San Antonio Grocer H-E-B Latest to Fire Ad Firm The Richards Group Over Founder's "Racist" Remarks

By A Texas Reader

Thu, Oct 15, 2020 7:19 p.m.

San Antonio Grocer H-E-B Latest to Fire Ad Firm The Richards Group Over Founder's Racist Remarks

https://www.sacurrent.com/the-daily/archives/2020/10/15/san-antonio-grocer-h-e-b-latest-to-fire-ad-firm-the-richards-group-over-founders-racist-remarks

San Antonio grocer H-E-B latest to fire ad firm The Richards Group over founder's racist remarks San Antonio-based H-E-B, one of the nation's largest grocery chains, has become the latest corporation to sever ties with ad agency The Richards Group over... www.sacurrent.com

ATR: HEB is privately held.

It dominates the Texas market.

Is also in border cities of Mexico.

The CEO and founder resigned because the firm's billings were imploding due to his comments.