Yahoo: We’re Firing 2,000 Employees, in Order to Save $375 Million Per Year, and Plan to More Exhaustively Mine Data from Our 700 Million Readers, and

Make Their Experience Using Yahoo! Even More Unpleasant!
By Nicholas Stix

Yahoo’s e-mail is 453 words of vacuous management PR-speak, except for the bad news of 2,000 firings.

Yahoo! was once the dominant search engine. Boy, does that ever seem like a long time ago! The company stagnated technologically, and Google zoomed right past it, like Folger’s leaving Maxwell House in the dust.

 

Apr 04, 2012
Yahoo layoffs: Read the e-mail to employees
By Brett Molina
USA TODAY
April 4, 2012; updated at 1:38 p.m.

Yahoo announced Wednesday that it is laying off 2,000 employees as part of a massive restructuring of the ailing tech giant.

The company says it will save $375 million a year once the layoffs have been completed.

In an e-mail to Yahoo employees, CEO Scott Thompson says the moves announced today "will put our customers first, allow us to move fast, and to get stuff done."

Scroll down for the complete mail sent by Thompson to employees.

Yahoos –

Today we are restructuring Yahoo! to give ourselves the opportunity to compete and win in our core business. The changes we're announcing today will put our customers first, allow us to move fast, and to get stuff done. The outcome of these changes will be a smaller, nimbler, more profitable Yahoo! better equipped to innovate as fast as our customers and our industry require.

Over the last 60 days, we've fundamentally re-thought every part of our business and we will continue to actively consider all options that allow Yahoo! to put maximum effort where we can succeed. As part of this process, I believe we have to focus to win in a select group of core businesses globally:

• Core Media and Communications: Our content, media, and communications experiences must be best in class. [N.S.: Yahoo’s in-house-produced articles are crap, and firing a bunch of employees is not going to improve its “content.”] That includes getting today's core properties right and innovating on a next generation of great product experiences across all screens.

• Platforms: We must make our core platforms and systems a genuine strength for Yahoo! – platforms that we can really leverage to support our massive scale, drive the deepest personalization, and boost speed to market.

• Data: Our massive data sets must become a genuine competitive advantage for Yahoo!. We have to unlock the value in our data to allow us to really understand our 700 million users, encourage and win their engagement and trust [sucker them into reducing their level of security protection from us], leverage everything they do with us to more fully personalize their experiences, and to give our advertisers the immediate insights they are rightfully demanding. [Read: Even more intensive data mining, more aggressive embedded scripts fouling up your pc performance, and more aggressive pop-up ads!]

We are intensifying our efforts on our core businesses and redeploying resources to our most urgent priorities. Our goal is to get back to our core purpose – putting our users and advertisers first – and we are moving aggressively to achieve that goal.

Unfortunately, reaching that goal requires the tough decision to eliminate jobs, which means losing colleagues and parting with friends. Today, we will begin the process of informing employees about these changes. As part of that effort, approximately 2,000 people will be notified of job elimination or a phased transition. We value our people and for those who will be leaving, we thank you for all you have contributed to Yahoo!. We will treat all of our people with dignity and respect, providing resources to help manage through their transition. [Don’t let the virtual door hit you in your very real butts!]

Change is never easy. But the time has come to move Yahoo! forward aggressively with increased focus and accountability. Our values have always been about treating all Yahoos with dignity and respect, and today is a day to embrace those values. This is an amazing company with exceptionally talented people and I know we will all do our best to encourage each other through this difficult period of transition.

[A “Yahoo!” to Federale.]